Safaricom - Mobile Data Product Manager Dashboard
Mobile Data Tribe - Product Manager Dashboard
Updating live from CBS...
Active Data Users
28.83M
+10.5% YoY
Monthly Revenue
KSh 35.55B
+20.2% YoY
ARPU (Monthly)
KSh 263.25
+13.5% YoY
Avg Usage/User
4.12 GB
+9.8% YoY
Real-Time Network Status
Live from CBS
Current Data Usage
4.78 GB/s
Peak: 5.2 GB/s
Network Capacity
72%
Concurrent Sessions
894K
Stable
Active Bundles
22.8M
+5% today
Revenue & Usage Trends (30 Days)
Bundle Performance
Customer Segment Analysis
Segment
Users
Avg Usage (GB)
ARPU (KSh)
Penetration
YoY Growth
Actions
Product Manager Action Center
Campaign Launch
Weekend Blast - 2x Data
Night Owl Bundle
SME Data Boost
Student Special
Launch
Price Optimization
-15%
0%
+15%
Estimated impact: KSh 0M
High Churn Risk
342K
View Segment
Low Balance
3.5M
Send Promo
Expiring Bundles
1.9M
Remind Users
Device Penetration
4G Devices
19.22M (+33.5%)
5G Devices
836K (+64.1%)
Smartphone Penetration
24.72M (+15.7%)
Alerts & Opportunities
Capacity Alert:
Nairobi region at 85% capacity - Consider load balancing
Opportunity:
SME segment growing at 31% YoY - Target with business bundles
Campaign Idea:
78% of users on 4G using <1GB/month - Upsell opportunity