FY2025 Mobile Data CRM Dashboard
Total Mobile Data Revenue
KES 72.86B
15.2% YoY
Blended Data ARPU
KES 267.11
10.1% YoY
Avg Usage / Chargeable Sub
4.22 GB
13.9% YoY
Distinct Bundle Users
20.76M
10.2% Growth
Revenue by Customer Segment
SMEs (High Value)KES 750 ARPU
ProfessionalsKES 420 ARPU
Students (Mass Scale)KES 120 ARPU
Active PM Campaigns
| Campaign Name | Target Segment | Conv. Rate | Action |
|---|---|---|---|
| 5G Device Trial | Professionals | 12.4% | |
| TikTok Social Pass | Students | 28.1% | |
| Agri-Data Bundles | Rural | 4.2% |
Urgent Actions: Customer Retention
Churn Alert
1.2M Rural users have not renewed their weekly bundle in 48 hours.
Upsell Opportunity
500k Students nearing 90% of their 2GB cap. High potential for TikTok add-on.
5G Migration
Professionals with 5G-capable devices still on 4G plans found in Westlands.