Safaricom Mobile Data - CRM Dashboard (Huawei CBS R23 Integrated)

Mobile Data CRM Dashboard

Huawei CBS R23 Integrated AI-Powered Insights Real-time Sync

Live from CBS

Connected

28.83M active profiles

James Mwangi

254722123456 j.mwangi@email.com Customer since 2018

Platinum Tier CLV: High (KSh 45,280)

CBS R23 Real-time Profile
Last interaction: 2 mins ago • Data usage: 8.45GB today

Account Summary

Current Balance

KSh 2,845

+ KSh 500 auto-renew

Monthly Spend

KSh 3,450

▲ +12% vs last month

Data Balance

12.4 GB

Expires in 5 days

Voice/SMS

245 min

150 SMS left

Active Subscriptions

Unlimited Data Plus KSh 2,999/mo

Showmax Streaming KSh 499/mo

Device Insurance KSh 150/mo

AI-Powered Insights CBS R23 AI Engine

Medium Churn Risk (67%)
Usage dropped 23% in last 7 days

Next Best Actions

Recommended Bundles

Weekend Blast - 50GB (Fri-Sun) @ KSh 499

Night Owl - 100GB (12am-6am) @ KSh 699

Family Share - 200GB (shared) @ KSh 2,499

Usage Analytics (Last 30 Days) Real-time CBS data

Daily Avg

1.8 GB

Peak Day

3.2 GB

Weekend Usage

2.4 GB

Top Applications Used

YouTube 45% (8.1 GB)

TikTok 25% (4.5 GB)

Netflix 15% (2.7 GB)

WhatsApp 8% (1.4 GB)

Customer Interaction Timeline

Today, 10:23 AM

Inbound Call - Data speed complaint (resolved)

Resolved

Yesterday, 4:15 PM

SMS Campaign - Weekend Blast offer sent

Delivered

3 days ago

Auto-renewal - Unlimited Data Plus renewed

KSh 2,999

5 days ago

App Interaction - Checked data balance via MySafaricom

App

1 week ago

Customer Support - Billing inquiry

Follow-up

2 weeks ago

Upgraded - From 50GB to Unlimited Data Plus

Upsell

Personalized Campaigns Live

Weekend Blast

70% match

2x Data this weekend + free Showmax

Night Owl Special

85% match

100GB Night data @ KSh 499 (save 30%)

Loyalty Reward

Platinum only

50GB bonus + double points this month

High Risk Customers

254722456789
James K.

92% risk

254733789123
Mary W.

88% risk

254711456789
Peter O.

67% risk

254789123456
Anne M.

58% risk

Huawei CBS R23 Status

Connection: Connected

Data Latency: < 2 seconds

Last Sync: Just now

AI Engine: Active

API Calls today: 2.4M • 99.97% success

Mobile Data Customer Segments Updated from CBS R23

Segment	Customer Count	Avg ARPU	Avg Usage	Churn Risk	Growth Potential
Platinum Top 5%	1.44M	KSh 1,850	25.8 GB	8%	▲ +15%
Gold	4.33M	KSh 890	12.4 GB	12%	▲ +22%
Silver	8.65M	KSh 450	6.2 GB	24%	▲ +18%
Bronze	14.41M	KSh 180	2.1 GB	35%	▲ +8%
SME/Business	3.98M	KSh 2,450	42.3 GB	9%	▲ +31%

Active Campaigns

Weekend Blast

2.4M recipients

12.4% conversion

Data Upgrade Offer

856K recipients

8.2% conversion

SME Data Boost

1.2M recipients

5.7% conversion

Today's Campaign Alerts

Weekend Blast: 284K conversions (target: 250K)

45K customers viewed Night Owl offer

SMS delivery delay on network B - 12%